A Story is a Deal

We are hardwired to be attracted to, grabbed by and influenced to act by stories. More effectively than anyone before, Storr shows us how to install and sequence the crucial narrative elements of stories into our persuasive appeals

-- Robert Cialdini, author of Influence and Pre-Suasion
A Story is a Deal is a fascinating insight into the human mind. A brilliant and essential manual for anyone wanting to understand the craft of storytelling and the role of status in negotiation -- Levison Wood, explorer and author
People like us do things like this. Storr shares profound insights into the nature of identity and how it interacts with culture and the change we seek to make -- Seth Godin, author of All Marketers Are Liars
The indispensable guide to influencing and persuading others. Storr practices what he preaches in this brilliant, up-to-date and practical book. Join him as he takes you on a journey of how to expertly craft your messages, conversations, presentations and pitches so they resonate every time -- Scott Walker, Sunday Times bestselling author of Order Out of Chaos
Intensely original and powerfully practical, Storr brilliantly lays out how to use stories to change minds and behaviour -- Jonah Berger, bestselling author of Contagious and The Catalyst
Will Storr connects two of the key ideas of our time, story and identity, in one compact, compelling and practical book. Vital reading for anyone whose business is communication: which, as he argues, is everyone -- Timandra Harkness, author of Technology is Not the Problem
Will Storr is one of my favourite writers. He's whip smart, insightful and ridiculously entertaining -- Jimmy Carr
Will Storr is a genius. I would happily read a shopping list by him -- Rory Sutherland, Vice Chairman of Ogilvy UK and bestselling author of Alchemy
This is a book packed with insights that will change your thinking about why storytelling is as effective in business as it is in politics and in life -- Linda Yueh, author of The Great Economists and The Great Crashes
A very clever book that makes the reader feel cleverer with every page. Storr really gets what makes storymaking work its magic -- Daniel Finkelstein
A Story is a Deal is hugely impactful. Powerfully persuasive and urgently practical - it leaves the reader plotting the immediate use of Will Storr's genius insight. No one writes business books like Will Storr -- Bruce Daisley, Sunday Times bestselling author
Will Storr has a unique ability to explain our social world in ways that would never otherwise occur -- Jack Dee
A captivating and enlightening read about the power of stories. Will Storr is an unusually talented and insightful writer, and his book is about to change the way you communicate -- Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think Again, and host of the podcast Re:Thin